Company Bio

Joel Hatcher
Inventor/Designer
HotFire Equipment and Clothing

In 1994 I was contracted by Dale Earnhardt Jr. to create a line of clothing which would allow the body to breathe while still insulating the body from heat and cold. This line of clothing and the technology used to create it set forth the principles used in HotFire Clothing.

HotFire Clothing has now expanded into equipment for Volcano Surfing for the extreme sporting enthusiast and protective gear for Volcanologists. It was through a chance meeting with Sports Reporter, Rachel Azevedo, an amature rock climber that I met Dr. Juliardi Soo and the rest of our group. Together we formed Xtreme Volcano Surfing.

Take the adventure of a lifetime by joining our team on the summit or the surf and let the fire ignite you.